Thursday, June 30, 2011

Is Your Website in Need of a Redesign?





When you started your business years ago and went through the usual procedure of getting a website set up and made ​​him live. This was indicated by their 'to do' list now, but it is working as hard as it could be for you now? Remember, it is expanding its sales force, which, as well as their products / services, should be updated and reviewed from time to time to make sure that you are still attracting the right kind of customers.


Below are our top questions to ask yourself to find out if your website need a redesign, and what you should do to make sure it is done effectively.


1 Is your web site does not change by more than 2 years?
Do not leave it until it fell past her rivals - to remain ahead of the game and make sure your site is always fresh. Avoid excessive use of the trendy elements, for example, or simply change the mode when you do not change. Already some of 2008's hot design elements from start to look (shiny buttons and thinking are two that spring to mind), so if you do not want your site to look tired, it's important that you constantly review, update and develop their online presence, just as the services or products you are selling.


2 Your content is old
"Updated July 2006", sound familiar? The old content just is not going to cut the increasingly competitive online marketplace and will more than likely affect your Google rankings. If you still need to ask your web designer to edit text on your site, then perhaps it is time that the content management system (CMS) ... A good CMS will allow you to update images, text, keywords, and to add new pages to your site yourself, without going through your web designer and all of these activities help to maintain your SEO.


3.Tražilice just does not seem to find.
Today, Search Engine Optimization, SEO, it is important to the success of most web pages. It is possible that SEO friendly changes can be at your existing site, but if you still do not have much luck, you may need to return to ispočetka.Dizajn your site can be important to your web page Google rankings as well as the ability to edit content, add Alt tags and meta data (the stuff that Google "reads" when it visits your site) and new photographs and pages are also important for SEO.


4 People go to my site, but they go pretty fast
Use Google Analytics or similar analytical software allows you to follow the 'path conversion "on your site (ie what people actually do when they get there). Watching statistics will help you to spot areas where visitors are leaving the page, for example, or not doing what you want them to do. This is the "Back" all too easy to click on so that it is imperative that you make your site easy and as attractive as possible so that visitors stay and explore - possibly resulting in the purchase, download or request . Knowing how people use your site through Google Analytics will help you when you come to redesign the site.


5 Your competitors have just got a new site
This is not the only reason you should invest in a redesign of its site, but if your main competitor has added new features, from its pages more easily, or they pop up on the number one spot on Google, then it May be you should be making a similar update . I really should be in front of them. See point 1 ... Now we do not suggest copying what your competitors are doing, but if they had some good ideas, to analyze whether similar improve your visitors experience. And you can learn from their mistakes to make sure that your site is even better, so different from everyone around you.


If you want to talk about your site redesign, or want to improve your current site please get in touch with us.

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